From the Guardian:
"BA will struggle to weather the fallout from this bitter dispute. Our brand, our reputation and our integrity as an employer have all been damaged – indeed continue to be damaged – as this dispute rolls on with no sign of a resolution or closure. The road ahead will be fraught with challenges – challenges that we will all have to deal with. It will be an uphill struggle and it will not be easy.
Those BA staff who have chosen to volunteer as cabin crew have unwittingly prolonged this dispute and, in all probability, hastened their own demise. Their actions have allowed BA to keep flying rather than to reach a negotiated settlement.
As Unite prepares for another ballot and, in all probability, more industrial action, many managers are trawling through employment websites, desperate to find anything that will enable them to leave the bedlam that is now BA.
For anyone who really wants to understand what it is like to work for the world's favourite airline, I would suggest reading George Orwell's Nineteen Eighty-Four."
www.baisshite.com the latest news and views on British Airways, the world's "favourite" airline. This site contains updates on the ongoing strike action, and dispute between BA and Unite.