Keith Williams, the new CEO of BA, has admitted that the BA brand has taken something of a hit as a result of the seemingly never ending dispute between BA and Unite.
He is quoted by the Guardian:
"One of the things we need to do is rebuild the brand image which inevitably suffers during a protracted dispute."
He is of the view that customer service did not suffer during the dispute, citing the fact that customers have not deserted BA.
Perhaps one reason why the customers have not deserted is not due to BA's punctuality record, its lost baggage record or its customer service but possibly due to the fact that on many international routes there is little choice but BA for travellers wanting to fly direct to/from London.
www.baisshite.com the latest news and views on British Airways, the world's "favourite" airline. This site contains updates on the ongoing strike action, and dispute between BA and Unite.