BA To Google Passengers

British Airways claims that it wants to give its customers a more personalised travel experience by creating dossiers on them, many have raised questions about the privacy implications in doing this.

According to Mashable the information will include not only data the airline already possesses (eg previous complaints or delays), but also information from Google Image searches.

Theoretically, the flight crew can apologise for mistakes and be able to identify passengers in order to do so.

Jo Boswell, head of customer analysis at BA, said:

“We’re essentially trying to recreate the feeling of recognition you get in a favourite restaurant when you’re welcomed there, but in our case it will be delivered by thousands of staff to millions of customers. This is just the start — the system has a myriad of possibilities for the future."

I can't wait for them to Google me, they'll have a great laugh:).

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