The ongoing dispute between BA and Unite has, as expected, severely damaged BA's results and brand.
The FT reports that passenger numbers in March fell by 15%, the equivalent to the fall it suffered in the month after the September 11 terrorist attacks.
The fall in numbers is expected to cost BA £45M.
Clearly people will not fly BA if there is a risk that the planes are going to be grounded.
Whoever "wins" this dispute will soon realise that their "victory" is Phyrric. The damage done to the BA brand will push the company to the edge financially, with consequences for services and jobs.