The Return From Beijing

As with my flight to Beijing on British Airways, my return flight to London had a number of shortcomings that the executive team at BA need to address:

• The opening news video shown on channel 1, on the ancient inflight "entertainment" system, had no sound. I was advised that this was a fault with the tape, and that nothing could be done about it.



• The picture quality on all channels was not that good/clear.



• Again, no chutney with the curry. Come on guys, at least you can get this right!



• The sandwich selection was hardly inspiring; cheese and tomato, or ham. Both of these were offered on somewhat dry white bread, that had been buttered only on one side.

The BA executive team need to take a leaf out of the late Lord King's book, and start to travel in all classes of their fleet of planes in order to meet their customers. Lord King did this, when BA was recognised as a leading world brand, it is high time that the current executive of BA did the same.

The value of BA lies in:

-Its routes
-The quality of its on board infrastructure
-The quality of its staff

The latter two qualities are being seriously neglected by the executive team at British Airways, resulting in severe damage to the brand value of the company and an increase in customer dissatisfaction.

It is time that the executive team at BA addressed these issues, in order to reverse the damage that it has inflicted on its brand value and customer loyalty.