- The opening news video shown on channel 1, on the ancient inflight "entertainment" system, had no sound. I was advised that this was a fault with the tape, and that nothing could be done about it.
- The picture quality on all channels was not that good/clear.
- Again, no chutney with the curry. Come on guys, at least you can get this right!
- The sandwich selection was hardly inspiring; cheese and tomato, or ham. Both of these were offered on somewhat dry white bread, that had been buttered only on one side.
The value of BA lies in:
-The quality of its on board infrastructure
-The quality of its staff
The latter two qualities are being seriously neglected by the executive team at British Airways, resulting in severe damage to the brand value of the company and an increase in customer dissatisfaction.
It is time that the executive team at BA addressed these issues, in order to reverse the damage that it has inflicted on its brand value and customer loyalty.