The ongoing strike action by BA cabin crew shows no signs of ending anytime soon. The Times reports that BA will be informing passengers, with flights booked next week, that they will be cancelled.
Whilst BA management has the financial resources to weather the strike, and Unite claims that its members have the stomach for a protracted dispute, the long term effects on the company (ie irreparable damage to the brand) and consequential loss of jobs for the cabin crew are not going to be so easy to weather.
The protagonists in this Greek tragedy would do well to remember that.
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