BA Is Shite

BA Is Shite

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The latest news and views on British Airways, the world's "favourite" airline.

Friday 7 May 2010

Brand Suicide - More BA Strikes

The BBC report the following:

"British Airways cabin crew have "overwhelmingly rejected an offer" aimed at ending a long-running row over pay and conditions, Unite has said.

The union said, with turnout of 71%, thousands had voted and there had been an 81% majority against the proposals offered by the airline
."

Given the damage done to the brand value from the previous strikes, and the damage to revenues from the volcano, I can only conclude that the management and union have taken collective leave of their senses.

BA will cease to exist by the end of the year, if these two groups keep this up.

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