Willie Walsh, CEO of brand damaged BA, has announced that despite the fact that BA made record profits in the year ended March 2008 he will forgo his personal £700K bonus.
Walsh is quoted on Citywire as saying that the bonus would:
"inappropriate in the context of the very disappointing opening of Terminal 5 in March…despite the fact it was a record year in terms of our financial performance."
Credit where credit is due, this is a very clever PR move.
Now if he could only get his planes to run on time!