Whatever the truth of claims made by Unite and the management of British Airways (BA) over the effectiveness, or otherwise, of the strike it is clear that damage is being done both to the brand and finances of the company.
The strike is costing £7M per day (according to The Times) and is taking untold damage on the brand value of BA.
Given that four more days, next weekend, of expensive chaos are planned the question must now be asked:
"Do we really need a national flag carrier that damages the brand value of the country?"
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