BA Is Shite

BA Is Shite


The latest news and views on British Airways, the world's "favourite" airline.

Wednesday 12 March 2008

Frustrated and Irritated

Willie Walsh, chief executive of British Airways, has publicly acknowledged that BA's customers are "frustrated and irritated".

BA are pinning their hopes on the opening of Terminal 5 at London Heathrow, to kickstart the improvement in BA's tarnished image.

Walsh is quoted in the FT:

"This year we are determined to deliver an improved customer experience. Terminal 5 is a significant step, it is a fantastic piece of infrastructure. It will allow us to transform the customer experience, especially for premium customers."

Admitting to a problem is the first step on the road to recovery!

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