The Independent concludes that however the ongoing BA dispute is resolved (if at all) there could be no winners at all.
I would venture to say that there WILL be no winners.
Whether or not the company and union can afford, financially, to dig their respective heels in for a protracted dispute is immaterial. The damage being done to the brand of the company, and by definition the reputations of those who work for it, is incalculable.
Rival airlines have already launched advertising campaigns attacking British Airways (BA), urging travellers not to book with the carrier while the threat of strikes loom.
EasyJet's advert asks "Why risk BA?", and offers free speedy boarding for BA Gold Card customers on strike days.
Quote:
"We still have half a million seats available for travel over the planned BA strike days, but seats sell out quickly so book now."
Lufthansa owned carrier bmi has launched a campaign showing a departures board, with customers for a list of fictional BA flights such as "BA147A" advised to "Go home".
Quote:
"As the fresh strike looms, the choice is clear: risk staying put or fly with bmi."
BMI will also offer BA Gold and Silver Executive Club members access to bmi lounges.
My advice to the unions and management of BA is simple:
Get real!
Showing posts with label bmi. Show all posts
Showing posts with label bmi. Show all posts
Wednesday, 12 May 2010
Friday, 11 April 2008
BA Postpones Full Roll Out To T5
BA's ongoing PR, customer relations and logistics catastrophe wrt Terminal 5 Heathrow continues apace.
British Airways has scrapped plans to move its long-haul operations to Terminal 5 at the end of this month.
BA say that they want to "iron out" the problems at T5, before completing the transfer of flights. They expect to move their long-haul flights in June 2008.
Given the shambles so far, this decision is probably very wise.
However, other airlines are fuming.
Nigel Turner, chief executive of bmi, said that bmi was given only 30 minutes' notice of the decision.
"It is an absolutely outrageous announcement and done with no thought, consideration or consultation of any other airline other than BA.
The sequence of moves affects over 50 airlines, including bmi, at Heathrow. The programme and timescale of changes was agreed in joint consultation with all airlines that are now geared up to undertake the moves as agreed."
BA may well face legal action over this last minute decision, which shows that they have no confidence in the new terminal.
A complete mess from start to finish.
How is it that the board of BA continues to remain in place?
British Airways has scrapped plans to move its long-haul operations to Terminal 5 at the end of this month.
BA say that they want to "iron out" the problems at T5, before completing the transfer of flights. They expect to move their long-haul flights in June 2008.
Given the shambles so far, this decision is probably very wise.
However, other airlines are fuming.
Nigel Turner, chief executive of bmi, said that bmi was given only 30 minutes' notice of the decision.
"It is an absolutely outrageous announcement and done with no thought, consideration or consultation of any other airline other than BA.
The sequence of moves affects over 50 airlines, including bmi, at Heathrow. The programme and timescale of changes was agreed in joint consultation with all airlines that are now geared up to undertake the moves as agreed."
BA may well face legal action over this last minute decision, which shows that they have no confidence in the new terminal.
A complete mess from start to finish.
How is it that the board of BA continues to remain in place?
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